COMMUNICATIONS, MEDIA & MARKETING
Play Football 2018 Marketing Tool Kit
Football Queensland has emailed marketing collateral to all Queensland clubs to assist their promotional efforts during the 2018 Play Football registration campaign. Click through and begin downloading our images, videos and printable posters if you haven’t already received them. The tool kit will be updated in February and March with a new drop of collateral.
Club Retention and Recruitment Guide
Football Queensland have created this guide, which includes FFA research and suggestions to assist clubs with retention and recruitment strategies for the new season.
Community Club Media Guide
Football Queensland has developed a Community Club Media Guide to support grassroots clubs with best-practice advice for communication, media management, social media and website content. For further support in these areas, see our FQ Contacts page and drop us a line.
Player retention is vital to any sport and club and according to research from Football Federation Australia (FFA), one of the main reasons players leave football is poor coaching.
FFA’s Club Coach Coordinator (CCC) program has been developed to address this challenge and provide relevant and valued coach support in a club environment.
Football Queensland encourages clubs to appoint a CCC to enhance the coaching and playing experience for all involved in their local club.
When appointing a CCC, consider someone who will take on the following responsibilities:
- Supporting a positive club coaching culture
- Working to actively recruit new coaches
- Mentoring and supporting club coaches
- Ensuring the coaches have access to learning opportunities and resources
CLICK HERE for resources and more information on the CCC Program.
For further information on the CCC program, contact Football Queensland Game Development Officer Scott Grimshaw at firstname.lastname@example.org.
‘We Pay You Play’
Football Queensland (FQ) and Nexus Partners have partnered to grow football across the state with financial help to both football members and clubs.
Whenever a registered football club member, or family member connected to a club, takes out a home loan, investment loan or business loan, a portion of the commission (0.44% inc. GST) will go towards paying their season registration fees. Any left-over amounts, after the registration is paid, will go directly towards supporting their football club.
PILA group – Exclusive Goal Post Pricing
PILA group is Football Queensland’s exclusive supply partner of goal posts. Benefits of the agreement for schools and clubs include exclusive goal post pricing, product bonuses and negotiated delivery rates to all locations. PILA welcomes clubs and schools to enquire directly if they are looking for new football goal posts for their fields. Contact PILA directly on 1300 PILAGROUP (1300 745 247) or email@example.com for more information.
Escape Travel – Kick Back Club
Escape Travel has launched the Kick Back Club, a referral-based club rewards program, as part of being the Official Travel Partner of Football Queensland. The Kick Back Club allows clubs to earn 1% in travel dollars or 0.5% in cash of all travel booked through Escape Travel’s Mackay, Rockhampton or Townsville agents. Clubs can receive a unique code to use when booking by emailing either firstname.lastname@example.org or email@example.com.
Queensland Government – Get In The Game
The Queensland Government’s Get in the Game initiative supports sport and recreation at the grassroots level. Two streams – Get Playing Places & Spaces and Get Going Clubs – enable clubs to apply for grants of up to $100,000 and $7,500 respectively. Clubs are also encouraged to register for their acceptance of Get Started Vouchers, which provide eligible children with up to $150 to help pay for registration fees.
ADMINISTRATION & DEVELOPMENT
Gow-Gates Risk Management iPhone App
Gow-Gates, through the FFA National Insurance Programme, have launched a Football Risk Management iPhone App for Affiliated Clubs. The App is designed to help clubs identify, assess, quantify, manage and monitor risks on matchdays with the assistance of an easy-to-use checklist. Key benefits include pre-loaded lists of Affiliated Clubs, GPS locations to pinpoint venues, the ability to add photographs of risks and the ease of keeping records (the app automatically saves and reports on the data entered by the clubs).
Play By The Rules
Play By The Rules is a collaboration between several government agencies, sports federations and national and state sporting organisations. The result is a wealth of information, resources, tools and free online training designed to increase capacity and capability of administrators, coaches, officials and players in preventing and dealing with issues such as discrimination, harassment, child safety and integrity in sport.