Football Queensland’s digital broadcast reach continues to expand after an action-packed 2021 season which saw more than 390,000 unique viewers tune in to 711 games broadcast live and on-demand.
The number of unique viewers increased by 180 percent in 2021 as fans flocked to FQ channels to engage with local football content.
FQ CEO Robert Cavallucci said the investment in broadcasting has generated enormous value to players, coaches and clubs throughout the state.
“We have seen huge growth in viewership of Queensland competitions, which creates fantastic visibility for our products,” said Cavallucci.
“FQ made a strategic decision to broadcast more women’s games in 2021 and we are pleased to have seen a 187 percent increase in viewership for the NPL Queensland Women’s competition.
“Players, coaches and clubs are all benefiting from FQ’s commitment to broadcasting games live and on-demand.
“High-quality broadcasts allow players to review their games and create highlights packages which can be used for identification purposes.
“We have also received great feedback from coaches who use the on-demand and highlights packages for match analysis.
“Clubs are also using the platform to advertise their sponsors which helps to grow the Queensland football economy.
“This year alone, FQ broadcast hundreds of games in the NPL and FQPL competitions as well as FFA Cup, Kappa Women’s Super Cup, F-League, community tournaments and exhibition games.
“These competitions were boosted by live calls from our fantastic team of commentators. One of these commentators, Campbell Johnson, has since been recruited to call A-Leagues games for Paramount+.
“We will continue to create value for the Queensland football community by boosting the visibility of talented individuals working in our pathways.”