In 2016, Football Queensland partnered with SBP to conduct Stakeholder (Coaches and Club Administrators) and Participant surveys designed to measure and benchmark the community football experience.
Part of the Stakeholder survey directly assessed the satisfaction of coaches with the community football experience and the services and support provided to them by Football Queensland.
Football Queensland is providing this and other key findings to clubs so we can work together to ultimately improve the experience of all participants.
WHAT ARE THE FINDINGS?
There is a disconnect between coaches and Football Queensland with insufficient direct communication impacting on satisfaction levels (56%) and NPS (-58) (which are consistent with 2014 levels).
- Coaches highlighted a lack of awareness about services (39%) and insufficient direct contact (33%) as key reasons behind the disconnect.
- Strategic mapping based on satisfaction and importance ratings highlight coaching resources from Football Queensland and the League/Association grading system as a key improvement area due to insufficient awareness or understanding about them.
- Over half (54%) of coaches surveyed say they do not receive enough communication from Football Queensland, while 45% believe they receive enough.
WHAT WILL FOOTBALL QUEENSLAND DO?
- Develop and distribute regular, unique, coach-specific email communication
- Heighten visibility of upcoming coaching courses and workshops through direct email, social media and the Football Queensland website
- Further recognise the importance of coaches with inclusion in annual awards initiative
- Continue to build relationships between community coaches and Regional Development Officers by further promotion and advancement of the Community Coach Coordinators program
- Investigate opportunities for community-based coaching summits
