Football Queensland (FQ) has today unveiled the organisation’s new logo and brand, in line with Football Federation Australia (FFA)’s new visual identity.
Developed in conjunction with FFA’s brand agency Hulsbosch Design, the consultation process involved more than 4,000 stakeholders nationwide.
Today’s unveiling follows the successful rebrand of the Hyundai A-League, Westfield W-League and Foxtel Y-League for the 2017/18 season and FFA’s new logo and brand in September last year.
“Our new logo and brand further connects football in Queensland to Australia’s wider community, including the professional leagues, other Member Federations and FFA,” FQ Chief Executive Officer Richard Griffiths said.
When FFA revealed their new logo and brand three months ago, Chief Executive Officer David Gallop AM said the aim was to promote the whole of football in Australia.
“Our goal is to build one brand across our whole sport, creating greater connection, belonging, and awareness and bring our communities together,” Gallop said.
The logo design is based on three key elements of football – atmosphere, diversity and unity.