Queensland football fans have an exciting new destination for elite National Premier Leagues (NPL) action with Football Queensland and Football NSW today launching a landmark streaming service in partnership with leading sports media and data agency Sportradar.
The new NPL.TV platform will broadcast more than 1,000 free, live and on-demand games throughout the 2020 season in an industry-first over-the-top (OTT) offering within the Oceania region, with thrilling talent, goals and drama from the NPL Men’s and Women’s competitions plus the Football Queensland Premier League (FQPL) becoming more accessible than ever.
Football Queensland CEO Robert Cavallucci said: “Fans are looking to consume football content in different ways and we are seeing real appetite for NPL content. This new platform will give football fans easy access to the best Queensland has to offer; fans will have live streams and full match replays at their fingertips and all at no cost.
“NPL Men’s, NPL Women’s and FQPL matches are currently receiving over 49,000 unique viewers per round, and there will now be more eyeballs than ever on our elite competitions.
“NPL.TV has the potential to be a game-changer for football and for sport in Australia.”
Tracy Grierson, GM Marketing, Media & Partnerships, Football Queensland, said: “By introducing the Sportradar-built OTT platform, we will be making football and our competitions more accessible to supporters in Australia and around the world.
“Our partnership with Football NSW is an example of the unity of our federations and clearly demonstrates our desire to address future opportunities together for the promotion of our sport.”
The new OTT service is compatible with Chromecast and Airplay, allowing content to be streamed from mobile devices to television screens.
NPL.TV is free to Australian-based fans and will initially be available through all web browsers, with iOS and Android apps available soon.
Subscribers can also upgrade to a ‘premium’ Full HD offering for a small monthly charge.
The move from social media streaming to Sportradar’s OTT platform enables Football Queensland to access deeper, data-driven insights into viewer behaviour and to tell more engaging stories to fans.
David Edwards, Director of Sports Media and Partnerships, Oceania, Sportradar, said: “Today’s partnership agreement is the first-of-its-kind in the region and we’re proud to have jointly developed the OTT platform with Football NSW & Football Queensland.
“Grassroots competitions are thriving across various footballing codes in Australia at the moment, and we’re seeing an increasing demand from both state-based and national sporting federations in establishing direct-to-consumer streaming platforms.
“Niche competitions suit the OTT distribution model by allowing rights holders to take control of their assets and develop a direct relationship with their fans on their own terms. We look forward to helping National Premier Leagues competitions increase digital revenues and supercharge their fan engagement through our unique, data-driven approach to OTT.”
Football fans will be able to begin accessing live streams, highlights and full match replays at NPL.TV from Friday, 20 March.
Stay tuned for more information on how to access the NPL.TV platform.
